YALE
Assa Abloy UK approached us as a potential partner to work on the delivery of a new D2C store for Yale UK. They had a transactional site and a brochure store and wanted a single instance to build from.
YALE
Assa Abloy UK approached us as a potential partner to work on the delivery of a new D2C store for Yale UK. They had a transactional site and a brochure store and wanted a single instance to build from.
Usually we like to hold face to face Discovery workshops and use it as a ‘get-to-know each other’ time too, but the pandemic came and along and was a challenge to us all. We ran our full discovery remotely with shorter, focussed meetings to enhance productivity and maintain attention.
As we were working through the project we were working with key stakeholders within both Yale, and their parent company Assa Abloy with teams across the whole organisation. The site needed to be fit for international audiences and with a flexible enough design system that could be rebranded for the other companies under the umbrella.
We ran a complete overhaul of their site, from homepage and listing pages, to product pages and purchasing funnels.
CLIENT:
YALE
ROLE:
CREATIVE DIRECTION. UX. UI. ANIMATION.