SNS SOLICITORS
SNS Solicitors is a law firm based in Kent who required a clean, professional brand to attract new business. Following extensive research in to competitors and industry powerhouses, the intention was to break from the common corporate persona. My aim was to portray a personal, friendly brand you can trust and the expertise to help clients whatever their legal issue.
SNS SOLICITORS
SNS Solicitors is a law firm based in Kent who required a clean, professional brand to attract new business. Following extensive research in to competitors and industry powerhouses, the intention was to break from the common corporate persona. My aim was to portray a personal, friendly brand you can trust and the expertise to help clients whatever their legal issue.
The circles in the SNS logo mark stems from a brand positioning that was created; ‘Creating clarity from chaos’. This was a reflection of how confusing the law can be and how SNS Solicitors can help their clients in a clear and concise way. The mox of serif and san serif typography brings together the familiarity of the traditional legal profession with the new, forward-thinking approach for the world today.
A secondary stacked version of the logo for other applications where the landscape logo could not be used.
A varied colour sceheme was applied to support the primary colours of the logo. This provided a more engaging visual experience on the website and provided the platform to break up content, making it easier to digest content easily.
RED
#B00C28
GREEN
#6CA043
BLUE
#00679D
DARK GREY
#394348
LIGHT GREY
#EDEDED
OCHRE
#DEC328
TEAL
#2B7C74
PINK
#CD0A6C
The site architecture was designed to allow dedicated pages for both the services and the team, reflecting the brand persona of being personable and friendly. There was also a strong focus on exposure to a wider audience, promoting their blogs, media presence and social media.
CLIENT:
SNS SOLICITORS
ROLE:
CREATIVE DIRECTION. DESIGN. BRANDING.
DESIGN:
ALAN CLARK