One of the core goals in addition to improving customer experience, was to drive more revenue through their digital channels. We were particularly successful at this and w provided the team with some deep insight as to the speed we could rollout the changes. There was the challenge during this project of a global pandemic, in which we undertook a number of projects to mitigate the impact on their customers and prep for when they started cruising again.

As happens with many design systems, over time inconsistencies appeared and content was being shoehorned in to components that weren’t fit for purpose. We ran a complete audit of the site and provided a report with recommendations and priority status of effort vs impact. This led on to us creating a consolidated design system using the atomic design approach, fully connected to allow for fast, global updates going forward.